Jenko Creative Design Case Studies

Client: Cityventure/Yorkshire Forward

Brief: To design a strong visual style theme to support the communications for the Hull & Humber yacht on the Clipper Round the World Yacht Races 2007-08 and 2009-10.

How Jenko helped: One of the most important elements of this design project was the livery of the yacht. A primary objective for the client was that the livery was easily identified by the region of its sponsor amongst the other nine boats often in difficult conditions at sea. Jenko opted for livery in perhaps the brightest colour available (vivid orange) and one which presents the most contrast against its primary background of the sea. The Hull & Humber name of the region is clearly visible against a typically grey or green sea colour. The other communications followed this livery colour style and theme with a website (with press area and strong links to the main

Clipper website), brochures and literature, display equipment and we even had involvement in crew clothing and other branded items. It is recognised that the Hull & Humber yacht is perhaps the most easily recognisable boat in the 07-08 race.

Testimonial: Working with Jenko has proved an interesting and fruitful alliance. The communications around this Yorkshire Forward sponsored project deliver a very high degree of individuality whilst clearly portraying the region name and the logo’s of the project sponsorship and partners.
Denise Anderton, Chief Executive, Cityventure.
http://www.hullhumberclipper.co.uk

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