Brief: To design and develop packaging for Mark Hill’s hair styling range.

The client has achieved astounding results with their range of electrical stylers aimed at supplementing the hair toiletries brand experience beyond the wash and style at home solutions. The client has a keen eye for focused niche marketing and Mark Hill electrical range require unique profile and transmit the proposition that there is a real alternative to the market dominant brand leader.

How Jenko helped: Jenko has a close working relationship with the client and the design proposals were digested on a daily basis as the collaborative working

team moulded and developed the product packaging. The appliances would be sold throughout the Boots chain and Jenko drew on their retail heritage to maximise the on-shelf appeal by proposing a striking and stylish alternative to the competitor’s products. The Jenko creative team made recommendations about an appropriate choice of image to be used in the campaign and the tone of voice for the text used on the packaging. Jenko drew on listening-post style research of the product proposition and fed these results back during the design process. Women appeared to respond to the shocking pink colour and keepable attributes of the appliance and its packaging.

Testimonial: I feel entirely at ease with the Jenko team, they hold my attachment to my ideas and products and our open style allows more creative challenging of each and every proposition. These products in particular have potential to change perceptions about home hair styling and Jenko helped us achieve peerless results. Following Jenko’s ‘eye on the ball’ approach, my Straighteners appear to have somehow always been there and are currently outselling the previous market leader. Mark Hill.