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Brief: To produce marketing and communications materials and support to raise awareness |
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How Jenko helped: Working in partnership with the Top Banana Consultancy we facilitated a series of mind-mapping sessions with the senior management team. We needed the team to establish and clarify what The Freedom Centre’s conference facilities consist of, how the bookings are made, which staff are involved and what the targets for bookings need to be. Then, most importantly, who their main target audience is and how we could reach them, and what they have to offer. |
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| The Freedom Centre is primarily a community centre with an on-site Café, Hairdressing College and Health Centre. We quickly realised The Freedom Centre’s primary market would be public sector organisations along with a secondary target of private sector organisations located within the vicinity. We planned an Open Day with a motivational speaker and tours of the building, a free buffet lunch and a chance to meet the staff to talk about possible requirements. | ||||||||||||
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We engaged a Leisure Industry consultant to guide and shape the invitations for the day and we designed a full pack of information based firmly on the target audiences we needed to attract. We engaged a Telemarketing specialist and the whole team worked towards the Open Day. 126 delegates attended and we received excellent feedback. The Freedom Centre has since seen a considerable upturn in Conference room hire and is attracting considerable interest from its target audience. Jenko also developed a new website for the Conference Facilities Centre and made improvements to internal signage. |
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| Testimonial: Jenko and the Top Banana Consultancy helped my team realise its true potential. We now have a clearly identified offering and the appropriate tools that we need to successfully market our facilities to the outside world. The whole experience has helped my organisation achieve its goals more easily. Christine Knott, Project Director. | ||||||||||||
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