Jenko Marketing Case Studies






		Brief: To design a new brand mark and build a new corporate website to attract and give confidence to new customers. How Jenko helped: JZ had three major clients and wanted to increase their client base to just four. As a marketing project, this represents a very unusual premise. JZ supply bunched flowers to retail supermarket chains on a large scale and consequently their capacity could only afford one new large supermarket chain client. The chosen design for the brand mark is fresh, stimulating and gives confidence whilst hinting at their industry.





		The main focus of the website is to add credibility and stress the capability of JZ upon their market. We also focused on the supermarket buyer of one particular chain as our principle target. The website has many credible aspects such as featuring the scale of the JZ operation and the international aspects to their business. We stressed their high level of design input and product knowledge (given the highly seasonal aspect) JZ employ when taking their product to market. Almost every aspect of the website is updateable by the client.

					Testimonial: Jenko has proved a great resource in guiding us through the implementation of our new brand mark and website. This has resulted in us achieving our goal of securing a contract with one new major supermarket chain. Jelle Zwemstra, Managing Director JZ Flowers. http://www.jzflowers.co.uk



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